Text messaging is an effective channel for enhancing customer engagement. 92% of U.S. adults bring their mobile phones wherever they go, and 98% of smartphone owners send and receive text messages regularly. However, only 14% of companies communicate with existing and potential customers through text. Because of this, many businesses are losing customers and business opportunities.

90% of major companies use voicemail to get in touch with customers, even though 29% of customers aren’t paying attention at all. A report by The New York Times shows a gradual decline in the use of voicemail.

Businesses leave voice messages while customers send texts. How can you continue to engage your audience when you're not on the same channel?

In these modern times, customers use their mobile phones for numerous transactions, including paying the bill, booking a flight, making hotel reservations, and asking inquiries. In fact, they use text messaging more than email, messaging apps, voice calls, and social media.

Many businesses only have their home or office phones and toll-free numbers, despite network traffic analysis showing that 150 million text messages are sent to phone numbers each day. The good news is non-wireless numbers are capable of sending and receiving text messages today.

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Landline or Mobile Only?

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Some customers prefer to text, and some still stick to the good old telephone line. But having a separate mobile number and phone number is not only costly. It can also be confusing.

One solution is to empower your business phone number and 1800 numbers with mobile functionality. Mobile solutions like Texting Rights use a web interface. It doesn't need additional equipment, and it works with any phone system.

Calls go to your landline or toll-free number. Your phone rings without obstruction or static noises. At the same time, your mobile customers can send a message to the same number. Texting Rights delivers the message where you want it - a computer, a smartphone, or a tablet, and you can use the same to reply.

Here are some well-known use cases:

• Order status and delivery confirmation
• Sales
• Marketing communication
• Reservation
• Appointment confirmation
• Office communication
• Account administration
• Fundraising

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The Value of Texting Enabled Phone Numbers

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Text messaging is no longer limited to mobile phones. Today, texting is a powerful marketing method, and it can do a lot more. Every day, people use text messaging to confirm applications, send their feedback, make inquiries, and reach out to companies.

81% of consumers do not want to wait on the phone for customer support. 64% would rather text instead of call, and 44% prefer texting over staying on hold. Moreover, texting is also the preferred method of communication by the millennials. 77% of them think of companies that offer text messaging options in a positive light.

Text messaging enhances a company's work processes and communication systems. Besides, your customers will thank you for it. Offering texting options put your company on the customer's good side, as opposed to phone support which ties them to the phone.

Some businesses use a channel that they're comfortable with instead of focusing on channels that customers are using frequently. If you listen to your customers, they'll tell you to communicate with them through text.

With Texting Rights Landline Texting, you can add text messaging functionality to your current phone number. It's easy to get started. The text messages will not interfere with your phone calls, and it costs pennies per message.

It's now easier than ever to enable texting on your telephone lines. Businesses that have embraced this innovation have reduced expenses, enhanced engagement, and increased customer satisfaction.

Explore the simplicity and ubiquity of text messaging using Texting Rights. Answer sales inquiry, handle multiple requests easily, questions, confirm appointments, and engage customers through calls and text - all from the same phone number. Try Texting Rights today!

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https://www.business.att.com/content/whitepaper/business-texting-market-survey-report.pdf